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Make an Imprint (2): Feature Customization

How to Create A Unique Campaign Using Promo Products

Make an Imprint (2): Feature Customization

Choosing the right products, the right imprint method, and your advertising message are all important parts of creating a successful marketing campaign. In "Make an Imprint" we introduced and defined some key terms that are frequently used in the promotional products industry to help you make informed decisions about what to include in your imprint. In this blog, we highlight some of the ways you can further customize your product to make a unique campaign for your business or event!

Now that you are acquainted with some of the jargon, let’s explore some of the ways you can really make that product yours!  Most of our products have pre-determined, standard imprint locations, however we do offer items with multiple imprint locations. For these, we suggest that you make use of the different areas as a way to further personalize your item. For apparel such as shirts, jackets, and polos, you can imprint your company logo on one side of the chest, and further customize it by printing an individual’s name on the other. Alternative locations for logos on t-shirts include the sleeve, the nape and the full back.

Other products that can be printed in multiple locations include water bottles, mugs and tote bags. Making use of multiple imprint locations is an effective way to ensure your logo is always visible, and that your product stands out. Consider printing your logo on one side, and additionally a commemorative message on the other side if you are hosting an event or celebrating a company achievement. This can include the date and location of an event, or description of what is being celebrated (ex. 20th Anniversary, Bob’s Retirement Party, etc).    

Another way to further personalize an item is to add hashtags to your imprint. Physical products are an important tool used to reinforce visual content used in digital marketing campaigns. Hashtags printed on products are unique because they catch the attention of the recipient and encourages them to interact with your brand on social media. Printing your logo on products puts the spotlight on your brand, but printing a hashtag is a conversation starter that will extend interaction with your brand. Use your promo product to invite your target audience to join the conversation online. If your brand is part of, or supports a larger movement, you can add the corresponding hashtags so recipients will associate your brand with the cause (ex. #COMDACares, #ConquerCancer, etc).  

At COMDA.COM we believe you should not leave anything to chance as a poor promotional campaign can reflect negatively on your brand’s image. Ensure that your brand is being represented well by taking the time to analyze and compare your personalization options. These are just some of the ways you can make a unique marketing campaign using promo products.

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