Sponsorship Is Good Business

Whether you provide funding, uniforms, and accessories, or event planning strategies, sponsorship investment can generate great returns for your company. Although sponsorship is often associated with big corporations, smaller firms can also participate in giving back. Not only is this a great way to foster relationships within your community, but it is a gesture of goodwill which speaks highly of your company’s values and principles and motivations.

COMDA has had a close relationship with the community since it was first established, which has been a vital factor in its development. As a family company we have always expressed the importance of being involved in the communities in which we live and work. Community involvement initiatives such as fundraisers drew attention to important causes, and eventually, our participation in these initiatives gave birth to the COMDA Gives Program. One of the largest beneficiaries of our community programs is The Children’s Breakfast Club. The Children’s Breakfast Club is a non-profit charitable organization that believes every child is entitled to a nutritious breakfast. By raising money throughout the year via bake sales and other events, our efforts help provide an estimated 4,000 meals each week in the 20+ clubs across the Greater Toronto area.

Another program that is very special to the COMDA family is the Conquering Cancer Campaign.  Over the last few years, several of our family, employees, and friends have been affected by some form of cancer, and as a family we have all been touched by the devastating impact of this disease. Each year we hold several events that raise awareness and funds that go towards cancer research, and all of our efforts culminate in an annual golf tournament. Since 2013, our team has helped COMDA donate over $203,541 to the Canadian Cancer Society, earning recognition as the #1 Donor in the province of Ontario. As a result of COMDA’s commitment to this cause, COMDA was also the recent recipient of the Cancer Society's Community Impact in Corporate Fundraising Award.  COMDA is truly grateful to have the support of our vendor partners, friends, and employees, all of whom work together and donate prizes to help make our annual golf event a success! 

We truly believe that the heart of a good business is the community it serves, so we encourage all of our customers to think about giving back to the communities in which they live and work. Not only do community initiatives help foster good relationships, but by giving back to communities through charitable initiatives, we all help to make the world a better place to live.