How many pens do you have in your home and office? Like most people, you may be surprised to learn just how many lurk in pockets, purses, drawers, glove compartments and other strange places. Now, consider how many you purchased for yourself and how many were given to you. In fact, one of the more unique benefits of giving a promotional pen as a gift is just how many people will end up seeing your advertising message.
Pens are exchanged often – about 5 times on average – throughout their lifetimes. This vagabond life is great news for any company that uses promotional pens as brand awareness or marketing tools. As the pen makes its way around your neighborhood, exposure to your custom imprint increases two, three, four times or more. In fact, a promotional pen may just be the most cost-effective advertising tool you have when measured on a cost per impression basis.
I was out for dinner with friends last week at a rather posh restaurant. When the waiter brought my credit card receipt to sign, I noticed the pen he gave me was from a local pharmacy! I doubt that this pen travelled directly from the drug store to my table. Who knows how many potential new customers saw the druggist’s advertising message.
The next time you think of using pens to promote your business, consider the life they will probably lead. Your custom imprint can convey all of the details necessary to make an impact on people who are totally unfamiliar with your business – even if your pen starts off as a personal gift to your own loyal customer.
