Working from home and hybrid work arrangements have been in place for a while now. Some companies operated this way even before the pandemic, and it appears that in an effort to give employees more flexibility, this model will be here to stay. Out of the many creative solutions that businesses came up with in order to remain connected with their communities, promotional products provide one of the most affordable and effective ways to maintain business relationships.
Kits
Custom bundles or kits are a great way to acclimate team members to a new environment. As many companies are experiencing changes, branded products serve as bridges that keep you connected with your virtual team. Whether you are onboarding a new hire or want to renew relationships with old business partners, a personalized kit can help you build rapport with employees. Notebooks, mouse pads, and writing instruments can be universally used by anyone working from home. Drinkware and calendars that remain visible during video calls are also good options as they increase the opportunity for exposure, creating more channels to access new potential clients and referral sources.
PPE & Safety Items
As you build out your promotional campaigns, keep in mind that you will need items for the fall and winter. If your company requires and is still interested in PPE and safety items, they remain popular items to customize with your logo. Many workplaces and individuals are choosing to remain cautious and continue to use masks, sanitizers, and other branded safety products. No touch tools, antibacterial pens, and soap sheets continue to have very high advertising potential as individuals working from home will be looking to stock up on these items as the cooler weather approaches. These products create a safe environment while also keeping you connected with everyone involved with your organization.
Wearables
A great way to build brand awareness is to get your logo in front of more eyes. You can do this by turning team members into walking billboards. Beyond creating a sense of belonging and meaning, branded apparel with your company’s name also serves as a vehicle for advertising each time it is worn. Whether recipients throw on your custom hoodie to go grocery shopping or wear your branded polo for a video meeting, these are all opportunities for the public to be accustomed to your brand.
Personalize products that you think would be useful for working from home, and help make their space more work-friendly. For people working on a hybrid schedule with some days in the office and some days remotely, think about making their commute easier by giving them laptop bags or backpacks that can be stuffed with your favorite promo products. Incentives and gifts are always a great way to help keep your teams motivated and engaged even if they are working remotely.
