Summer is the season of sunshine, good vibes, and unforgettable celebrations! From backyard BBQs and lively parades to dazzling fireworks displays, people are out and about, soaking up the sun. This makes it the perfect time to boost your brand with seasonally relevant promo products! By offering practical, fun, and festive giveaways that fit the summer lifestyle, you can keep your brand in the hands (and heads) of your audience. Below are the best products to make your logo the highlight of every celebration this upcoming summer.
Outdoor Essentials
Regardless of the occasion, your gathering can always make use of outdoor essentials— think caps, sunglasses and lip balm to help keep attendees protected and comfortable in the sun. You can add your logo to the front of a cap and the date of the event on the side to commemorate a career milestone or personal achievement. Depending on the hat style, you can customize them in different locations to add team members’ names, tag lines, and other important information. Handy items like sunglasses and lip balm make great giveaways as they can be stored in a purse, drawer, or glove compartment, helping to position your brand as relevant each time they are used.
Drinkware
Attendees will also need to stay hydrated during outdoor events, making drinkware a great tool to advertise your brand. You can work with organizers to provide branded water bottles, cups, and tumblers for concerts, fairs, and parades, which can be used by everyone regardless of age and gender. The great thing about drinkware is that it comes in a range of prices, allowing you to find the one that best suits your needs. Can koozies are amongst the most popular, budget-friendly items that offer a great number of impressions, making it easy to reach a wider audience for a low cost.
Fun & Games
Another way to incorporate promotional products into your campaigns is through games and prizes. Great for picnics, company BBQ’s and other outings you want attendees to remember. Beach balls, frisbees, and footballs are a fun way to create excitement among your audience, making your brand impossible to forget. These interactive products keep your brand in action, sparking joy and engagement with every toss, kick, and game played. Other options include playing cards, stress balls, and golf accessories. Use these products during activities, or give them out at the end of the event to reinforce a positive association with your brand.
As summer falls in the middle of the year, it is the perfect time to renew and refresh your marketing material by incorporating items associated with relaxation, fun, and enjoyment. By offering promotional products that align with these positive sentiments, you can create a favorable brand image and establish emotional connections with your target audience.
