Fashion is constantly evolving, and promotional apparel is always following closely behind it. Last year we saw the rise of “athleisure” as the lines between casual and corporate were blurred by the flexible work from home arrangements that many employers put in place. This year as businesses look to bounce back and the economy continues to recover, we expect promotional headwear to be in high demand due to their very broad appeal and low cost as an advertising vehicle. Regardless of your industry or budget there is a cap style that is right for you. Below are the top headwear trends to keep an eye on as you prepare your marketing material this spring!
Classic & Vintage Styles
Perhaps it’s people reminiscing of a better time and wanting to go back to normal, or simply the fact that everything from the 90’s seems to be making a comeback, but nostalgia will be trending in the headwear space this year. Vintage styles such as the denim cap and the classic low profile, slightly oversized “dad hat” are sure to be a hit with your customers this spring. Nostalgia in fashion helps elicit emotional responses from older generations who lived through those times, while allowing you to establish yourself as a company that is in touch with the tastes and preferences of the younger generations.
Earth Conscious Products
A trend that has been picking up steam for a few years now in the promotional products industry is sustainability. With more consumers paying closer attention to how products are made, expect them to seek out eco-friendly headwear options that they can customize as a way to deliver a stronger brand message. Durable products made from natural and recycled materials that can be used for more than one season are a great way to promote your brand while highlighting the values and principles that are important to your organization. Try personalizing our 100% Recycled Eco Cap embroidered with your logo. Embroidery is a long lasting eco-friendly imprint method that does not use inks that are potentially harmful to the environment.
Muted Colors
In terms of trending colors this year, look out for caps in earthy tones, pastels, and muted shades like beige, taupe, and mauve. Two-tone trucker hats and fitted caps with flat bills are staples that match well with a number of styles. These caps are ideal for connecting with new demographics as they are often worn in public places that allow your brand to earn more impressions. These are also neutral colors that are appealing to both men and women giving you the opportunity to reach more people with your promotion.
These are some of the top headwear trends to keep in mind this spring, which are not only great for promoting your brand but also for ensuring recipients are on-trend and in style throughout the season. As trends come and go it is important to know what products are expected to be in high demand as a way to maximize the advertising potential of your campaign. For more information on these or any other products please visit COMDA.com or reach out to our team of experts, who are ready to help you find the best products for your occasion.
