At COMDA we not only have the best and trending promotional products to help you build a successful marketing campaign, we also offer a number of different imprint methods to further maximize the efficacy of your message. As it can be a headache to try and understand all the ins and outs of each method, we have created a series of comprehensive blogs to give you a better understanding of instances where it would be suitable to use a particular printing technique. In this blog we will take a look at some of the advantages of choosing screen printing for your products, so you can get the most out of your promotional material!
Cost Effective
One of the top reasons that customers love screen printing is the low cost. In terms of single color imprints whether it's on a pen, a calendar, or a keytag - screenprint is one of the most common methods to personalize your products because it is quick, reliable and is well suited to printing large volumes. If your objective is to get your name out there for the lowest cost, this imprint method is perfect especially if you are ordering large quantities. As printing is done by layers, the cost and time of production increase for multi-color imprints, so this is something to consider if you want to include complex, multi-color designs.
Wide Reaching
Another reason to consider experimenting with screen printing is the flexibility offered by this printing technique. For campaigns where customers want to create a bundle made of different types of products, through screen printing you can often put the same design on small and large products. Whether you want to show off your logo on a large tote bag, or add a subtle personal touch on a small bottle opener, your imprint can be scaled accordingly to ensure a consistent look across your products. By putting your logo on different product types you will be able to bring your company additional opportunities for exposure, widening the reach of your message.
Further Personalization
When it comes down to really making a product yours, try customizing it in more than one location as a way to create a truly unique promotion. For products such as apparel additional imprint locations include the back, the sleeves, the nape and chest locations aside from the very popular full front location. Screen printing on different parts of the garment is one of the many ways you can use this method to further stand out. Another way is to experiment with trends that are popular in retail, for example screen printing products in the same or similar color to that of the item. The idea is to achieve a subtle look so your personalized items can compete with what is available in retail.
Ensure that your brand is being represented properly by taking the time to analyze which imprint method works best for you. Screen print is a great option for giveaways and promotions where increasing brand awareness is the primary objective. It is cost effective and quick when printing single color messages, and additionally it is an imprint method that works well with different materials and imprint sizes, giving your brand additional visibility for a low cost.
