How to Customize Tote Bags

No matter where life takes you—whether it's a grocery run, a beach day, or a road trip—everyone can make use of a reliable tote bag. That’s what makes custom bags such a smart and versatile choice for advertising. They're eco-friendly, practical, and used repeatedly—giving your brand long-term exposure wherever they go. From insulated bags to chic totes for special occasions or a lightweight bag for your gym shoes, the right bag makes a statement. Ready to create one that carries your brand in style? Let’s dive into materials, styles, and ideal uses, so you can choose the one that fits your needs.

Materials

Not all tote bags are created equal. Tote bags come in a variety of materials, each varying in strength, durability, and ability to showcase an imprinted design. On one hand, we have bags derived from natural sources such as cotton and hemp. On the other, we have bags derived from plastic including polypropylene, polyester, polyvinyl chloride (PVC), or nylon. Bags derived from plastic tend to last longer, are water resistant, and easy to clean. You can wash polypropylene, polyester, and nylon on a gentle cycle in the washing machine, and wipe clean PVC.

Uses

The material is an important factor when considering the promotional objective and intended use of the bag. The fabric you choose says a lot about your brand. Consider sustainability, durability, and visual appeal when picking your material. If you are looking for a budget-friendly and lightweight bag ideal for high-volume giveaways at large-scale events, non-woven polypropylene makes a good choice. If your brand champions sustainability, offer a tote made from natural cotton to emphasize eco-initiatives.

Customization

Once you’ve chosen your tote and material, it’s time to make it yours. You don’t have to use a bunch of ink colors in your printed design to create an eye-catching look. As tote bags come in a variety of colors you can use a contrasting imprint color to make your message stand out. For example, a light-colored bag pairs well with a dark ink or vice-versa. In the event that you need a colorful design, whether you have a super colorful logo or you just have a particular vision in mind, we offer multi-color imprints for an additional charge. When customizing your bags, go beyond the logo—add fun quotes, custom art, or thematic designs to drive interest and encourage collectability.

Custom bags aren’t just practical—they’re powerful brand ambassadors that travel wherever your audience goes. With the right style, material, and thoughtful design, your custom bag can become a daily essential that keeps your brand front and center. Whether you're gearing up for a big event, creating thoughtful client gifts, or launching your own branded merch, a well-made bag delivers a long-lasting advertising.