Ink-spired Promotions

Whether you’re a seasoned veteran of the promotional products world, brand new to it, or somewhere in between, there are always opportunities to expand your knowledge about this ever-changing industry. While technologies arise that allow the creation of new and innovative methods of personalizing products, there is one that has been around for a while and has stuck around for good reason. Screen printing is one of the oldest and most popular ways to add your custom branding to an item. In this blog, we will look at the benefits of choosing this method to help you determine if screen printing is right for you!

Cost

Let’s begin by looking at the process and a significant part of it which is the screens. For simple one-color designs, setting up the screen is easy, while a multiple-color design becomes a little bit more complex. Since a different screen is required for each color in a design, the time and labor required to set up a multiple-colored job can increase substantially. Our setup costs (for the most part) include a one-color imprint in one location, and additional charges apply for every additional color and placement. This means that screen printing is the most budget-friendly when you have a single-color, single-location design. If your logo or message is made up of multiple colors and locations you will have to consider paying extra fees.

Adaptability

As a business owner or event planner you will likely have to create multiple marketing campaigns using different promotional products to drive home your message. One of the great features of screen printing is its adaptability. With screen printing, you can expect the same high-quality imprint across products made of different materials including plastic, fabric, metal and glass. This is particularly useful when you want to personalize multiple products for a welcome kit or a thank-you bundle. Screen printing delivers a consistent, accurate rendering of your logo which helps create a cohesive and professional brand appearance.

Durability

As mentioned previously, screen printing is great for more than just a few situations. This gives you the ability to create meaningful, long-lasting products for special occasions. For example, whether you want to commemorate a grand opening or product launch using personalized t-shirts and hoodies you can be sure that your creations will stand the test of time. A good screen print will last through the years, making it ideal for clothing and other items that require frequent use and laundering. Similarly, if you want to celebrate a personal achievement, a birthday, a wedding, or a school reunion, with screen-printed products you can elicit emotional responses that will last as long as your relationships. Each time recipients look at the souvenir they will be taken back to the time they received it effectively creating some nostalgia and increasing the value of the product.

If you want to learn more about the wonders of screen printing and what it can do for your brand, reach out to the experts at COMDA or find more information in our blog. Our representatives will gladly go over your personalization options with you to help you reach all of your promotional objectives!