As businesses are hoping their operations return to normalcy in 2021, re-emergence and re-growth will be important themes in the promo product industry. Recently many of the staples of the promo industry have taken a bit of a back seat to branded PPE such as masks and sanitizers, however as things return to normal we expect other categories to begin taking off as well. As a result, we believe that traditional products are due to make a comeback as different industries emerge in early spring. One of those traditional categories is pens due to their affordability, versatility and advertising potential. This is why our feature of the month is the elegant Gem Pen!
Budget
We believe this product has the potential to take off in the New Year and earn your brand some valuable impressions in part related to the current state of the economy. Many businesses will be looking into alternative forms of advertising, with some more eager than ever to get the most bang for their buck. Promotional pens branded with your logo are an inexpensive way to reach the public compared to, for example, billboards or ads on the radio. With budget being more of a factor, traditional promo products will serve as a solution for getting your name out there, without breaking the bank.
Work From Home
A special quality to highlight about our Gem Pen is that it is elegant but also durable, making it suitable for many company profiles. The versatility of this pen makes it a great appreciation gift or general giveaway, regardless of your objective the Gem gets the job done. This pen will be useful for businesses wanting to keep employees working remotely engaged, as it can easily be made part of any WFH kit when combined with other office supplies.
Virtual Events
The Gem is also an effective tool for enhancing virtual events, which are expected to increase in 2021 as many tradeshows and conferences pivot into new spaces. Virtual fundraisers and nonprofit ventures can also benefit from the exposure provided by this writing instrument as this lightweight pen can be mailed inexpensively. As many of customers and prospects remain cautious due to the pandemic, sending a gift via parcel service demonstrates your commitment to keeping them safe.
Around this time last year, pens were among the best selling products in the promo industry. This is another strong indication that our Gem Pen will be in high demand in 2021. As businesses bounce back we can expect them to turn to traditional promo products as a reliable way of advertising. This pen offers great presentation, quality and affordability which businesses should be looking to capitalize on.
