With the weather warming up people will be eager to get outside and enjoy the outdoors. Activities and live events such as camping, concerts, and festivals are expected to make a comeback this season as we make an effort to return to normalcy. As a business owner, this presents a great opportunity to provide clients with promos that not only deliver a strong brand message but also help them stay safe while soaking up the sun. These are great products for anyone looking to reconnect with their audiences and establish new connections this summer.
Lip Balm
We’ve all been there, incessantly applying and reapplying sunscreen to protect our skin throughout the day only to end up with sunburned lips. This is what makes SPF-15 Lip Balm a necessary promo product for all outdoor events as it can help them keep their precious kisser in tip top condition. In terms of benefits for the advertiser, lip balm is amongst the most cost effective marketing tools available. For businesses working with reduced marketing budgets this is an affordable option which lets them choose from a wide variety of summer flavors such as Mango, Piña Colada, Tropical Punch, and Pink Lemonade while allowing them to create retail inspired labels with colorful designs for a low cost.
Cooler Bags
Cooler bags are particularly popular right now as they can be used for a number of outdoor gatherings. Whether it's a beach day, a company picnic or a friendly backyard barbeque, there is a cooler bag for each occasion. We offer different styles to ensure you have something for all your clients, depending on the objective of your campaign. For example, the Non-Woven 6 Pack Cooler & Lunch Bag makes a great giveaway for a large number of people, while the Small Engel Cooler should be reserved for special individuals reaching a milestone or celebrating an anniversary. The great thing about them is that they provide a mobile advertising opportunity which becomes magnified when the products are kept for a long time.
Apparel
Lastly, apparel is expected to be in high demand as sports-related promos and back-to-school campaigns put the spotlight back on this category. Campus favorites like T-shirts, hoodies, and hats are immensely popular options for schools to include in their welcome kits. Event planners looking to promote school spirit can customize clothing with the school’s logo to help foster team culture. The anticipated return of sports at the college and local level also creates an opportunity to add your branding to sweatpants, jackets, or any other athletic wear as a way to piggyback on the momentum of this category which continues to trend upwards.
As events begin to come back, so should promo products. In the past, we highlighted some reasons why investing in promotional material is beneficial for your business. As outdoor events ramp up, think about providing products that will help enhance the experience of those attending. The potential to create a unique campaign is almost endless when you combine well timed gift giving with the power of promotional products.
