Influencer Marketing : A New Way to Boost Awareness

In today’s digital world, creating social content and having an online presence are very important for the growth of any business. It is simply not enough to have a good product or service, you need to endorse it as a way to differentiate yourself from competitors and attract more prospective customers. A new strategy that allows companies to connect with their target audience is through the use of influencer marketing. Simply put an influencer is someone who can influence others. In marketing that influential person collaborates with a brand to promote a product, service, event, or cause. When crafted carefully, influencer marketing campaigns can expand your network and provide new sources of leads and sales.

During your research phase, look into the type of influencers you’re interested in. For example, you can reach out to a micro-influencer with approximately 5,000 followers or you can go after a mega influencer with millions of followers. Keep in mind that this is dependent on your overall objective, whether it’s to increase exposure to a larger audience or increase donations for a particular cause once you’ve set out your goals, it will be easier to know which influencers will be the best fit.

Once you’ve narrowed down your search, begin contacting influencers and make sure to include a goodwill gift to start building a relationship. Giveaway options during these early stages include a Pen and Pencil Set, Wine Glass, or a Phone Grip. Introduction packages are a great way to gauge the likeliness of the influencer to work with you while allowing you to score some exposure if the recipient posts it to their social media for their followers to see.

If you are a non-profit or charity, focus on influencers who share your values, this way their audience will be more likely to spread the word and donate. As an influencer’s audience turns to them for recommendations and entertainment, it would be ideal if that audience and your target market overlap, increasing the likelihood of engagement.

Additionally, you can organize a contest that offers a personalized prize to anyone who shares the post with a corresponding hashtag. You can offer influencer giveaways, like a wireless charger or apparel, which works for both men and women. If your company has great products, unboxing videos provide a trendy way to show them off. Send boxes to influencers and have them review your product, giving your audience a feel for what you’re selling while improving visibility amongst social channels.

Your options are virtually endless when it comes to combining the value offered by promotional swag with the power of social media influencers. Influencer marketing provides a great way to boost visibility and through the use of promotional gifts, you can build a long-term relationship with an influencer who will in turn also help establish a long-lasting relationship with their followers. There are many ways to incorporate promotional products into your digital campaigns to help you reach your marketing objectives.